A conversation about the new tourism landscape, addressing the evolution of destinations, connectivity, new consumption habits, and the role of the different players in the value chain within a context of global transformation. In a country heading toward 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.
Round Table
The map of the new tourism
Monday 23, 13:40h - 14:10h
| Talk Stage 2 - The Horeca Hub
Free access
2026-03-23 13:40
2026-03-23 14:10
Europe/Madrid
The map of the new tourism
Talk Stage 2 - The Horeca Hub
A conversation about the new tourism landscape, addressing the evolution of destinations, connectivity, new consumption habits, and the role of the different players in the value chain within a context of global transformation. In a country heading toward 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.
Speakers
Parent Session
- Politics, Economy & Global Trends Monday 23, 11:40h - 14:30h | Talk Stage 2 - The Horeca Hub Free access