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  • Round Table

    Buying Is No Longer About Supplying: It’s About Strategy

    The Horeca Hub The Shift

    Monday 23, 13:45h - 14:15h | Talk Stage 1 - The Horeca Hub Free access
    2026-03-23 13:45 2026-03-23 14:15 Europe/Madrid Buying Is No Longer About Supplying: It’s About Strategy

    The supplier relationship is undergoing a profound shift. In this session, expert voices analyse how purchasing priorities are changing, what today’s end customer demands, and how to align product, service, and costs. A conversation to understand how to make better supply decisions in a more complex and demanding environment.

    Talk Stage 1 - The Horeca Hub

    The supplier relationship is undergoing a profound shift. In this session, expert voices analyse how purchasing priorities are changing, what today’s end customer demands, and how to align product, service, and costs. A conversation to understand how to make better supply decisions in a more complex and demanding environment.

    Speakers

    Parent Session

    • Smart Supply Monday 23, 12:15h - 14:30h | Talk Stage 1 - The Horeca Hub Free access
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