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  • Keynote

    Table&Atmosphere

    The Horeca Hub The Shift

    Tuesday 24, 15:30h - 18:30h | Talk Stage 1 - The Horeca Hub Free access
    2026-03-24 15:30 2026-03-24 18:30 Europe/Madrid Table&Atmosphere

    EXPERIENCE IS NO LONGER EATEN, IT IS FELT

     

    Customers no longer remember what they ate, they remember how they felt.

    In this Focus Session, you will discover how the space becomes a strategic tool: lighting, sound, tableware, rhythm, and atmosphere working together to influence perception, dwell time, and repeat visits.

    Designing experience is no longer just aesthetics, it is a business decision.

    INDUSTRY LEADER: Paqui Cánovas

    Talk Stage 1 - The Horeca Hub

    EXPERIENCE IS NO LONGER EATEN, IT IS FELT

     

    Customers no longer remember what they ate, they remember how they felt.

    In this Focus Session, you will discover how the space becomes a strategic tool: lighting, sound, tableware, rhythm, and atmosphere working together to influence perception, dwell time, and repeat visits.

    Designing experience is no longer just aesthetics, it is a business decision.

    INDUSTRY LEADER: Paqui Cánovas

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