The brand, which is present in more than 15 countries, is making its debut at Alimentaria with its cereal snacks in different flavours, such as dulce de leche and chocolate.

Crunchy and creamy: that’s what cere-snacks are like.

Flips is making its debut at its first trade fair in Spain, and it is doing so at Alimentaria with an iconic product: its cere-snacks, with flavours such as dulce de leche and chocolate. The brand has built a distinctive offering based on a balanced combination that results in a crunchy and creamy product.

The brand currently has a presence in the modern channel through chains such as Costco, Carrefour, Primaprix and Hiper Usera, and maintains a solid track record in the traditional channel. In addition, it operates under SQF (Safe Quality Food) certification, a globally recognised standard that supports its food safety and quality processes throughout the supply chain.

With this first appearance at the fair, Flips reaffirms its position as a reliable partner for the development of the cereal snack category in the region, as it combines differentiation, certified quality and an international vision of sustainable growth.