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    Aksel Helbek

    - | Grupo Elior
    Aksel Helbek

    Biography

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    Sessions

    17:10h
    Keynote | The Horeca Hub

    360° Effectiveness Lesson

    Aksel Helbek
    Aksel Helbek Grupo Elior - Speaker
    Mireia Martí Isern
    Mireia Martí Isern AREAS Global Director of Marketing, Digital & Business Development Speaker
    Mónica Pastor
    Mónica Pastor Alimarket Senior Editor Alimarket Hotels & Foodservice Area Moderador

    2026-03-23 17:10 2026-03-23 17:50 Europe/Madrid 360° Effectiveness Lesson

    High competitiveness is not improvised: it is designed. In this talk, two major high-volume operators —one from organized dining and the other from on-the-go/rest stop dining— share the lessons that can only be learned when managing thousands of services a day. Suppliers, people, processes, technology, and customer relationships are viewed through the lens of total effectiveness. The goal is not to copy industrial models, but to translate their learnings into the context of independent restaurants. A session to understand which decisions make a difference today, how to gain efficiency without losing identity, and which practices have become essential to compete successfully in an environment radically different from just a few years ago.

     

     Talk Stage 2 - The Horeca Hub
    Mon 23 17:10h - 17:50h Talk Stage 2 - The Horeca Hub Free access
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