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  • Alejandro Andreu Vilà

    Head of Sales Iberia | PHENIX Barcelona
    Alejandro Andreu Vilà

    Biography

    With a career defined by commercial strategy and business development within tech environments, Alejandro Andreu Vila is the new Head of Sales Iberia at Phenix. In this role, he serves as a strategic cornerstone for the company's international expansion. His mission is clear: to revolutionize surplus management, transforming what was traditionally considered waste into a value-driven opportunity for retail, the food industry, and the Horeca channel.

    Sessions

    17:20h
    Round Table | The Horeca Hub

    Everything You Don’t See About Your Business

    Alejandro Andreu Vilà
    Alejandro Andreu Vilà PHENIX Head of Sales Iberia Speaker
    Iván Bergés
    Iván Bergés AGUA KMZERO - Speaker
    Jordi Archs
    Jordi Archs FRIOLISA POMONA IBERIA CEO Friolisa Pomona Iberia – Member of the JD of Frozen España Speaker
    José Benito
    José Benito MIL-TEK SOLUTIONS SL CEO Speaker

    2026-03-23 17:20 2026-03-23 18:00 Europe/Madrid Everything You Don’t See About Your Business

    Logistics, urban distribution, waste, and sustainability are part of a key operational shift. This roundtable addresses these challenges from an expert and cross-functional perspective, analyzing how to better manage the invisible complexity of the hospitality business to reduce friction, hidden costs, and increase efficiency.

     

    Talk Stage 1 - The Horeca Hub
    Mon 23 17:20h - 18:00h Talk Stage 1 - The Horeca Hub Free access
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