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    Andre Barretto

    Co-Founder and Brand Activation Manager | My Coffee Guide / Oatly
    Andre Barretto

    Biography

    Co-Founder of My Coffee Guide and Brand Activation Manager at Oatly. Q Instructor, Authorized SCA Trainer, SCA Judge and CVA Instructor. Specialized in education, sensory evaluation and brand development within the specialty coffee sector.

    Sessions

    15:15h
    Keynote | The Coffee Stage

    Coffee has a story. Origin, identity, and value

    Andre Barretto
    Andre Barretto My Coffee Guide / Oatly Co-Founder and Brand Activation Manager Speaker

    2026-03-23 15:15 2026-03-23 15:30 Europe/Madrid Coffee has a story. Origin, identity, and value

    Today, coffee has a name, a surname, and a place of origin. This keynote delves into the importance of origin, traceability, and storytelling as key differentiating elements. Understanding the producer, the territory, and the process is essential to sell better and position yourself with credibility. A session that invites participants to use authenticity as a strategic tool, not just as a narrative.

     The Coffee Stage
    Mon 23 15:15h - 15:30h The Coffee Stage Free access
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