Beatriz de Esteban Martín
Project Manager | SEGITTUR Madrid
Biography
Economist specialized in international trade, business development, standardization, and tourism innovation. She has held positions in both public and private sector organizations, including the Chambers of Commerce of Madrid and Istanbul. She currently serves as Project Director at SEGITTUR, a state-owned company under the Ministry of Industry and Tourism of Spain, where she oversees digital transformation initiatives and the development of tourism standards. She combines experience in project management, entrepreneurship, and postgraduate teaching.Sessions
10:10h
Entrevista |
The Horeca Hub
From Being Connected to Knowing How to Compete: The True Digital Shift
Beatriz de Esteban Martín
SEGITTUR
Project Manager
Speaker
Emilio Gallego Zuazo
Hostelería de España
General Secretary
Speaker