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  • Beatriz de Esteban Martín

    Project Manager | SEGITTUR Madrid
    Beatriz de Esteban Martín

    Biography

    Economist specialized in international trade, business development, standardization, and tourism innovation. She has held positions in both public and private sector organizations, including the Chambers of Commerce of Madrid and Istanbul. She currently serves as Project Director at SEGITTUR, a state-owned company under the Ministry of Industry and Tourism of Spain, where she oversees digital transformation initiatives and the development of tourism standards. She combines experience in project management, entrepreneurship, and postgraduate teaching.

    Sessions

    10:10h
    Entrevista | The Horeca Hub

    From Being Connected to Knowing How to Compete: The True Digital Shift

    Beatriz de Esteban Martín
    Beatriz de Esteban Martín SEGITTUR Project Manager Speaker
    Emilio Gallego Zuazo
    Emilio Gallego Zuazo Hostelería de España General Secretary Speaker

    2026-03-25 10:10 2026-03-25 10:25 Europe/Madrid From Being Connected to Knowing How to Compete: The True Digital Shift

    Based on data from the ConectadHOS study promoted by Hostelería de España, this talk analyzes the sector's true moment of digital transformation. Beyond the adoption of tools, the focus is on the strategic shift: from digitizing processes to redesigning business models, experience, and competitiveness. Investment, training, actual use of technology, and the emerging role of AI paint a clear picture: the sector is aware of the change but needs to accelerate to avoid falling behind.

     

    Talk Stage 1 - The Horeca Hub
    Wed 25 10:10h - 10:25h Talk Stage 1 - The Horeca Hub Free access
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