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    Cameron Fraser

    Founder | Gertel & Fraser Vajillas Vivas
    Cameron Fraser

    Biography

    Education. 1995-96 MA in European Fine Art, Winchester School of Art, Barcelona, (Spain) and Winchester (England) 1992-93 Graduate Diploma in Fine Art, Melbourne University, Australia 1987-89 Bachelor of Fine Art, Latrobe University, Australia Solo Exhibitions 2024 From there to here Australian Galleries, Melbourne 2019 What are you looking at? Australian Galleries, Melbourne 2014 Transcience, Celia Lendis Gallery Moreton in Marsh 2011 ‘Whisper’ Australian Galleries, Melbourne 2010 Sargadelos, Barcelona 2006 Laeitana Palace Barcelona 2005 Australian Galleries, Melbourne, New work

    Sessions

    17:50h
    Round Table | The Horeca Hub

    Your tableware defines your experience and positioning

    Cameron Fraser
    Cameron Fraser Gertel & Fraser Vajillas Vivas Founder Speaker
    Gerard Crous
    Gerard Crous PORDAMSA Director Comercial Speaker
    Paula Gertel
    Paula Gertel Gertel & Fraser Vajillas Vivas Founder Speaker
    Sandra Rodríguez Cantarero
    Sandra Rodríguez Cantarero PELDAÑO Content Writer at MAB Hostelero. Moderador
    Tomás Fernández Fernandez
    Tomás Fernández Fernandez Comas Commercial Director Speaker

    2026-03-24 17:50 2026-03-24 18:20 Europe/Madrid Your tableware defines your experience and positioning

    We analyze a key and often undervalued element: the support. Tableware doesn’t just present food; it defines the concept, expresses identity, interacts with the gastronomic proposal, and shapes the perception of price and value. A conversation about how plates, textures, and materials build a story, differentiate the restaurant, and elevate the customer experience from the very first visual impact.

     

     Talk Stage 1 - The Horeca Hub
    Tue 24 17:50h - 18:20h Talk Stage 1 - The Horeca Hub Free access
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