Camilo Pacheco Guardela

Biography

Colombian entrepreneur and founder of JUST Coffee, a purpose-driven café and coffee brand. After several entrepreneurial ventures, he set out to build a project that creates impact beyond the product. Growing up in Colombia, he understands the cultural value of coffee and its power to connect people and communities. Through JUST Coffee, he raises awareness about child exploitation in the coffee industry, while staying close to customers and attentive to new market trends.