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Carolina Herrero

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Carolina Herrero

Biography

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Sessions

13:40h
Round Table | The Horeca Hub

The Map of New Tourism

Carolina Herrero
Carolina Herrero ALA - Speaker
Inma de Benito
Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Moderador
Isabel Garaña
Isabel Garaña TURESPAÑA - Speaker
Segundo López Vazquez
Segundo López Vazquez Minor Europe & Americas Vice President F&B Minor Europe & Americas Speaker

2026-03-23 13:40 2026-03-23 14:20 Europe/Madrid The Map of New Tourism

A conversation about the new tourism landscape, addressing the evolution of destinations, connectivity, emerging consumption habits, and the role of the different actors in the value chain within a context of global transformation. In a country approaching 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.

 Talk Stage 2 - The Horeca Hub
Mon 23 13:40h - 14:20h Talk Stage 2 - The Horeca Hub Free access
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