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  • Carolina Herrero

    General Manager | ALA Madrid
    Carolina Herrero

    Biography

    Manager of the Airline Association (ALA), formerly Head of Communications and Public Relations. Previously held the same position at ACETA. Communications and Public Relations experience in the field of International Cooperation and Development as manager of the NGO Plan International. At the Congress of Deputies, she provided advisory and communications services to members of parliament, after serving as a correspondent in the Lower House for Europa Press, where she also worked as a reporter in the Society and Culture sections. Degree in Journalism from the Complutense University of Madrid.

    Sessions

    13:40h
    Round Table | The Horeca Hub

    The Map of New Tourism

    Carolina Herrero
    Carolina Herrero ALA General Manager Speaker
    Fernando Villalba Torres
    Fernando Villalba Torres TURESPAÑA Head of Asian Projects and Markets Speaker
    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Moderador
    Segundo López Vazquez
    Segundo López Vazquez Minor Europe & Americas Vice President F&B Minor Europe & Americas Speaker

    2026-03-23 13:40 2026-03-23 14:20 Europe/Madrid The Map of New Tourism

    A conversation about the new tourism landscape, addressing the evolution of destinations, connectivity, emerging consumption habits, and the role of the different actors in the value chain within a context of global transformation. In a country approaching 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.

    Talk Stage 2 - The Horeca Hub
    Mon 23 13:40h - 14:20h Talk Stage 2 - The Horeca Hub Free access
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