David Romero ROMERO

The Coffee & Bakery segment has become one of the most successful, competitive, and profitable business models in the foodservice industry. High frequency, strong demand, and highly refined value propositions have elevated this format into a league of its own, where coffee acts as a strategic category, driving consumption, customer experience, and profitability.

In this session, we bring together leading operators from the sector to unpack what lies behind their success: well-designed business models, clearly defined consumption occasions, a consistent customer experience, and strategic decisions that truly make a difference.