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    Elena Boned de la Guardia

    DIRECTOR OF INNOVATION, DIGITALIZATION AND NEW CONCEPTS | SERUNION
    Elena Boned de la Guardia

    Biography

    Elena Boned de la Guardia is the Director of Innovation, Digitalization and New Concepts at Serunion. She leads AI‑driven initiatives that integrate artificial intelligence, automation and customer experience to transform the food services industry. With a degree in Economics, a PDD from IESE and an MBA from ESADE, she combines strategic vision and creativity to develop disruptive, data‑powered solutions that redefine gastronomic interaction across both B2C and B2B environments.

    Sessions

    11:45h
    Round Table | The Horeca Hub

    Application of AI and Robotics in F&B Management

    Ana Puertas Vila
    Ana Puertas Vila HIOPOS - Speaker
    Bernabé Marcos
    Bernabé Marcos EY Tecnology Consulting Partner/Principal Speaker
    Elena Boned de la Guardia
    Elena Boned de la Guardia SERUNION DIRECTOR OF INNOVATION, DIGITALIZATION AND NEW CONCEPTS Moderador
    Sylvia Moreno
    Sylvia Moreno SALES FORCE Sales Director Speaker

    2026-03-25 11:45 2026-03-25 12:15 Europe/Madrid Application of AI and Robotics in F&B Management

    This roundtable brings together companies that develop and distribute these technologies to compare vision, reality and practical application. The discussion will address which solutions are truly mature, where they deliver value today, what the barriers to adoption are, and how to scale their implementation according to business size. A conversation aimed at distinguishing trend from real impact and understanding how to turn technological innovation into tangible competitive advantage.

     Talk Stage 1 - The Horeca Hub
    Wed 25 11:45h - 12:15h Talk Stage 1 - The Horeca Hub Free access
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    16:40h
    Presentation | Restauración Colectiva

    RC Tech LAB: Technological innovation applied to collective catering.

    Adrià Llacuna
    Adrià Llacuna MarketAAD Managing partner Moderador
    Denis Ugalde
    Denis Ugalde OREKA CEO Speaker
    Elena Boned de la Guardia
    Elena Boned de la Guardia SERUNION DIRECTOR OF INNOVATION, DIGITALIZATION AND NEW CONCEPTS Speaker
    Gema Ruíz
    Gema Ruíz MAPAL Demand Generation Manager Speaker
    Inés García
    Inés García FSMax Nutritionist and food technologist Speaker
    Jordi Pairó
    Jordi Pairó SEIDOR Business Director Speaker
    Nil Salomó
    Nil Salomó PROPPOS CEO and co-founder Speaker

    2026-03-24 16:40 2026-03-24 18:00 Europe/Madrid RC Tech LAB: Technological innovation applied to collective catering.

    Success stories on operational efficiency, team management, food safety and sustainability. Innovation in action, designed to promote and accelerate the operational excellence of companies in the sector.

     Restauración Colectiva
    Tue 24 16:40h - 18:00h Restauración Colectiva Free access
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