Federico Fritzsch Inglés

In today’s restaurant industry, the difference between a full restaurant and one with empty tables is often not the kitchen, but the data. In this practical workshop, we will analyze the complete customer journey, from the moment someone discovers a restaurant to when they become a loyal customer, to understand what information is generated at each stage and how it can be used to make better decisions. Through live questions, real examples and industry data, participants will identify which metrics they should track in their business and how digitalization makes it possible to turn information into profitability. A clear and practical approach to move from “gut feeling” management to data-driven decision making.