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    Fernando Villalba

    - | TURESPAÑA
    Fernando Villalba

    Biography

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    Sessions

    13:40h
    Round Table | The Horeca Hub

    The Map of New Tourism

    Carolina Herrero
    Carolina Herrero ALA General Manager Speaker
    Fernando Villalba
    Fernando Villalba TURESPAÑA - Speaker
    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Moderador
    Segundo López Vazquez
    Segundo López Vazquez Minor Europe & Americas Vice President F&B Minor Europe & Americas Speaker

    2026-03-23 13:40 2026-03-23 14:20 Europe/Madrid The Map of New Tourism

    A conversation about the new tourism landscape, addressing the evolution of destinations, connectivity, emerging consumption habits, and the role of the different actors in the value chain within a context of global transformation. In a country approaching 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.

     Talk Stage 2 - The Horeca Hub
    Mon 23 13:40h - 14:20h Talk Stage 2 - The Horeca Hub Free access
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    13:20h
    Keynote | The Horeca Hub

    The Map of the New Tourism

    Fernando Villalba
    Fernando Villalba TURESPAÑA - Speaker

    2026-03-23 13:20 2026-03-23 13:40 Europe/Madrid The Map of the New Tourism - Talk Stage 2 - The Horeca Hub
    Mon 23 13:20h - 13:40h Talk Stage 2 - The Horeca Hub Free access
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