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Ignacio Biedma

Account Development Manager | Nielsen IQ
Ignacio Biedma

Biography

Senior Retailer Services Consultant at NielsenIQ, helps clients optimize operations with data analysis, actionable insights, and strategic recommendations.

Sessions

15:30h
Conference | The Horeca Hub

Retail foodservice: keys, insights & takeaways

Ignacio Biedma
Ignacio Biedma Nielsen IQ Account Development Manager Speaker

2026-03-25 15:30 2026-03-25 15:55 Europe/Madrid Retail foodservice: keys, insights & takeaways

Insights and key trends shaping food retail and foodservice, exploring market shifts and the forces redefining consumer behavior and ready-to-eat offerings.

 Talk Stage 2 - The Horeca Hub
Wed 25 15:30h - 15:55h Talk Stage 2 - The Horeca Hub Free access
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15:55h
Conference | The Horeca Hub

Supermarkets: The New Takeaway

Alberto Peironcely
Alberto Peironcely ASEDAS - Asociación Española de Distribuidores, Autoservicios y Supermercados Director of Regulatory Affairs Speaker
Ignacio Biedma
Ignacio Biedma Nielsen IQ Account Development Manager Speaker

2026-03-25 15:55 2026-03-25 16:15 Europe/Madrid Supermarkets: The New Takeaway

The new competitive landscape between supermarkets and restaurants in take-away. Competition or coexistence? Models, partnerships and key future challenges.

 Talk Stage 2 - The Horeca Hub
Wed 25 15:55h - 16:15h Talk Stage 2 - The Horeca Hub Free access
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16:15h
Round Table | The Horeca Hub

Product Placement & Cobranding

Ignacio Biedma
Ignacio Biedma Nielsen IQ Account Development Manager Moderador
Manuel Zamudio
Manuel Zamudio Krispy Kreme España CEO Speaker
Marion Racine
Marion Racine Taco Bell ONEUROPE European Marketing Manager Speaker

2026-03-25 16:15 2026-03-25 17:00 Europe/Madrid Product Placement & Cobranding

Brand partnerships and co-branding to bring the restaurant experience into retail, creating synergies between store and venue, and exploring new ranges, exports and alliances.

 Talk Stage 2 - The Horeca Hub
Wed 25 16:15h - 17:00h Talk Stage 2 - The Horeca Hub Free access
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