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    Irene Amat

    Founder | Itama Pastelería
    Irene Amat

    Biography

    After working at Oriol Balaguer's bakery, Streetxo London, Harrods and Mandarin Oriental Ritz, she is launching her project in Madrid: Itama Bakery, focusing on signature individual pastries.

    Sessions

    15:15h
    Culinary Demonstration | The Bakery & Pastry Hub

    The product as an experience: A sensory journey through the bakery.

    Irene Amat
    Irene Amat Itama Pastelería Founder Speaker
    Lluc Crusellas
    Lluc Crusellas Eukarya Xocolat Founder Speaker

    2026-03-25 15:15 2026-03-25 15:55 Europe/Madrid The product as an experience: A sensory journey through the bakery.

    They will discuss the various factors that alter, enhance or modify a product into a unique and memorable experience. From the first impression on social media to the final moment when the dessert is tasted, thus going through its transformation.

     The Bakery & Pastry Hub
    Wed 25 15:15h - 15:55h The Bakery & Pastry Hub Free access
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