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Isabel Garaña

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Isabel Garaña

Biography

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Sessions

13:40h
Round Table | The Horeca Hub

The Map of New Tourism

Inma de Benito
Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Moderador
Isabel Garaña
Isabel Garaña TURESPAÑA - Speaker
Javier Gándara
Javier Gándara ALA - Speaker
Segundo López Vazquez
Segundo López Vazquez Minor Europe & Americas Vice President F&B Minor Europe & Americas Speaker

2026-03-23 13:40 2026-03-23 14:20 Europe/Madrid The Map of New Tourism

A conversation about the new tourism landscape, addressing the evolution of destinations, connectivity, emerging consumption habits, and the role of the different actors in the value chain within a context of global transformation. In a country approaching 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.

 Talk Stage 2 - The Horeca Hub
Mon 23 13:40h - 14:20h Talk Stage 2 - The Horeca Hub Free access
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