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  • Joan Gurguí

    CEO & Founder | La Bikinería Barcelona
    Joan Gurguí

    Biography

    Born in Barcelona, 43 years old. A lover of gastronomy since childhood. Six years ago, I decided to create La Bikineria, highlighting something as simple as the bikini (ham and cheese sandwich), elevating it through quality and creativity. I currently manage this project, which has grown and evolved in ways I never could have imagined.

    Sessions

    10:20h
    Round Table | The Horeca Hub

    When HORECA and Retail join forces

    Alina Deulofeu Brils
    Alina Deulofeu Brils Alimentación - Gran Consumo Purchasing Lead (FMCG) Speaker
    Joan Gurguí
    Joan Gurguí La Bikinería CEO & Founder Speaker
    Maite Echeverría
    Maite Echeverría AECOC Customer Management Manager Moderador
    Nil Camacho
    Nil Camacho GLOVO Head of Northeast Region - Spain Speaker

    2026-03-23 10:20 2026-03-23 10:50 Europe/Madrid When HORECA and Retail join forces

    The boundaries between HORECA and Retail are blurring, giving way to new strategic alliances that open opportunities for growth, visibility, and diversification. In this roundtable, we explore how restaurateurs and retail operators are learning to work together: how these collaborations are built, how they are negotiated, which models work best, and the challenges they pose in terms of brand, operations, and control. A key conversation to understand how these alliances are redefining customer access and expanding the playing field for both sectors.

    Talk Stage 1 - The Horeca Hub
    Mon 23 10:20h - 10:50h Talk Stage 1 - The Horeca Hub Free access
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