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    Jon Martínez

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    Jon Martínez

    Biography

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    Sessions

    11:15h
    Round Table | The Coffee Stage

    When coffee is at the center. HORECA models that work

    Alberto Velarde
    Alberto Velarde East Crema Coffee - Speaker
    Jon Martínez
    Jon Martínez - Speaker
    Mariona Gaspà Suriol
    Mariona Gaspà Suriol FoodService Knowledge Foodservice knowledge Moderador
    Pablo Lucchetta
    Pablo Lucchetta - Speaker

    2026-03-23 11:15 2026-03-23 11:45 Europe/Madrid When coffee is at the center. HORECA models that work

    Real-life cases of operators who have turned coffee into the strategic backbone of their business model. Contemporary, profitable concepts aligned with new customer expectations. This roundtable discussion brings key decisions, practical learnings, and avoidable mistakes to the table, showing how coffee can become a powerful competitive differentiator. Direct inspiration for hoteliers, restaurateurs, and coffee professionals who want this category to move beyond being a mere add-on and become a true driver of success.

     The Coffee Stage
    Mon 23 11:15h - 11:45h The Coffee Stage Free access
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