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    Jordi Quilez

    Development Director | UDON Barcelona
    Jordi Quilez

    Biography

    With over 25 years of experience in the franchising, restaurant, and food service industries, including 8 years as a Global Business Development Director, I bring a wealth of expertise in strategic planning, operational excellence, financial oversight, international growth, sales & marketing, and P&L management. My professional journey spans diverse business environments, including multinational corporations, family enterprises, public institutions, and equity funds, showcasing my adaptability and commitment to driving growth in dynamic settings.

    Sessions

    16:25h
    Round Table | The Horeca Hub

    It’s no longer the best restaurant that wins. The best business model wins.

    Elvira Durand Miranda
    Elvira Durand Miranda LE COQ CEO de Grupo Le Coq Speaker
    Joan Jover
    Joan Jover HORECA Leadership General Manager Moderador
    Jordi Quilez
    Jordi Quilez UDON Development Director Speaker
    Nora Vallcorba Barata
    Nora Vallcorba Barata Nora Real Food Co-Founder Speaker

    2026-03-23 16:25 2026-03-23 16:55 Europe/Madrid It’s no longer the best restaurant that wins. The best business model wins.

    Hospitality no longer competes solely on cuisine, service, or location. It competes on model, structure, and adaptability. In this roundtable, key perspectives from the sector —independent restaurateurs, restaurant groups, and branded dining— come together to examine how the way of competing has radically changed. Costs, talent, scale, brand, experience, efficiency, and resilience all come into play from very different realities. An honest conversation to understand which factors are redefining competitiveness today, which models withstand current pressures best, and which strategic decisions will determine the survival and growth of the hospitality business in the coming years.

     

     Talk Stage 2 - The Horeca Hub
    Mon 23 16:25h - 16:55h Talk Stage 2 - The Horeca Hub Free access
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