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Jordi Viñas Giro

Business Director | FERRER
Jordi Viñas Giro

Biography

Food industry executive with over 15 years of experience in FMCG, driving transformation and innovation in commercial and management models. Currently Business Director (Sales, Purchasing & Marketing) at Grupo Ferrer, leading growth and expansion across foodservice, retail and export channels. Previous experience at GM Food and PwC. Industrial Engineer with executive education at EOI and LSE.

Sessions

12:20h
Round Table | The Horeca Hub

The Eroticism of Shopping

Elisabet LLinarès Latorre
Elisabet LLinarès Latorre Coperama Purchasing Manager Speaker
Jordi Viñas Giro
Jordi Viñas Giro FERRER Business Director Speaker
Merche Vidal Jordán
Merche Vidal Jordán Compañía del Trópico Director of Supply Chain & General Services at Compañía del Trópico & Vice President of DECOD Speaker
Segundo López Vazquez
Segundo López Vazquez Minor Europe & Americas Vice President F&B Minor Europe & Americas Speaker

2026-03-23 12:20 2026-03-23 13:45 Europe/Madrid The Eroticism of Shopping

Procurement is no longer just an operational function, but a strategic decision. This roundtable analyzes how restaurateurs build an intelligent purchasing mix by combining purchasing groups, distributors, strategic suppliers, and local products. A hybrid model that makes it possible to maximize competitiveness in price and terms, gain efficiency, and at the same time preserve value-driven relationships with key suppliers while generating differentiation through local sourcing aligned with brand identity, storytelling, and positioning.

 

 Talk Stage 1 - The Horeca Hub
Mon 23 12:20h - 13:45h Talk Stage 1 - The Horeca Hub Free access
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