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    Jordi Viñas Giro

    Business Director / Partner | FERRER / DECOD
    Jordi Viñas Giro

    Biography

    Food industry executive with over 15 years of experience in FMCG, driving transformation and innovation in commercial and management models. Currently Business Director (Sales, Purchasing & Marketing) at Grupo Ferrer, leading growth and expansion across foodservice, retail and export channels. Previous experience at GM Food and PwC. Industrial Engineer with executive education at EOI and LSE.

    Sessions

    12:10h
    Round Table | The Horeca Hub

    The Eroticism of Shopping

    Elisabet LLinarès Latorre
    Elisabet LLinarès Latorre Coperama Purchasing Manager Speaker
    Jordi Viñas Giro
    Jordi Viñas Giro FERRER / DECOD Business Director / Partner Moderador
    Merche Vidal Jordán
    Merche Vidal Jordán Compañía del Trópico Director of Supply Chain & General Services at Compañía del Trópico & Vice President of DECOD Speaker
    Segundo López Vazquez
    Segundo López Vazquez Minor Europe & Americas Vice President F&B Minor Europe & Americas Speaker

    2026-03-23 12:10 2026-03-23 12:50 Europe/Madrid The Eroticism of Shopping

    Procurement is no longer just an operational function, but a strategic decision. This roundtable analyzes how restaurateurs build an intelligent purchasing mix by combining purchasing groups, distributors, strategic suppliers, and local products. A hybrid model that makes it possible to maximize competitiveness in price and terms, gain efficiency, and at the same time preserve value-driven relationships with key suppliers while generating differentiation through local sourcing aligned with brand identity, storytelling, and positioning.

     

     Talk Stage 1 - The Horeca Hub
    Mon 23 12:10h - 12:50h Talk Stage 1 - The Horeca Hub Free access
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