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José María Ramón Cardona

CEO | Neobookings Ibiza

Biography

José María is CEO of Neobookings, a SaaS company focused on transforming hotel distribution through technology, data, and artificial intelligence. He leads the development of booking engine, automation, CRM, and conversion optimization solutions for more than 900 hotels, driving direct sales, margin growth, and data ownership. He combines strategic vision with technical execution, building scalable architectures, key integrations, and the first booking engine powered by the MCP protocol, positioning the hotel website as the main growth asset.

Sessions

10:45h

Round Table | The Horeca Hub

The Impact of AI on Distribution

José María Ramón Cardona Neobookings CEO Speaker

Juan Daniel Núñez Sánchez SmartTravelNews Editor and Founder Moderador

Nuria Via Clavero MIRAI Area Business Manager Speaker

Rafael de Jorge Lopez Growtur - Consultora IA CEO Speaker

Victor Mayans Asian Artiem Hotels MARKETING DIRECTOR Speaker

2026-03-24 10:45 2026-03-24 11:30 Europe/Madrid The Impact of AI on Distribution

Artificial intelligence has emerged as a new key player in hotel distribution, transforming the way customers search, compare, gather information, and book. Conversational chatbots, new recommendation dynamics, and shifts in the decision-making process are redefining the balance between the customer, OTAs, and hotels. This roundtable examines how this landscape is changing, the implications for each stakeholder, and how to adapt sales and distribution strategies so that technology becomes a win-win opportunity rather than a threat to profitability and customer relationships.

Talk Stage 1 - The Horeca Hub

Tue 24 10:45h - 11:30h Talk Stage 1 - The Horeca Hub Free access

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José María Ramón Cardona

Biography

Sessions

The Impact of AI on Distribution

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