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    José Muñoz Barrasa

    Head of Robotics B2B | Muzybar
    José Muñoz Barrasa

    Biography

    Head of Robotics at Muzybar Robotics: Official importer of Pudu Robotics for Spain, Portugal, and Andorra. We offer service robots with cutting-edge technology and a 100% B2B approach for integrators and distributors. We move fast and always work through channel partners with a forward-looking vision. The goal? To make robotics stop being “the future” and start working today.

    Sessions

    11:30h
    Round Table | The Horeca Hub

    Automation and Robotics for Cost Efficiency

    Alex Salvador
    Alex Salvador AER Automation Managing Director Moderador
    Cesar Pérez Araque
    Cesar Pérez Araque Vincci Hotels Quality and sustainability manager Speaker
    Jorge Salas Solanilla
    Jorge Salas Solanilla JOB&TALENT Managing Director Speaker
    José Muñoz Barrasa
    José Muñoz Barrasa Muzybar Head of Robotics B2B Speaker

    2026-03-24 11:30 2026-03-24 12:15 Europe/Madrid Automation and Robotics for Cost Efficiency

    Hospitality is, by definition, a deeply human industry. Yet in a context of cost pressure, talent shortages, and rising guest expectations, automation and robotics are emerging as key levers of the new operating model. This roundtable explores how technology can free up time, reduce friction, and improve economic efficiency without dehumanizing the guest experience. On the contrary, when applied effectively, it allows teams to focus on what truly adds value, enhance service quality, improve working conditions, and build hotels that are more profitable, sustainable, and ready for the immediate future.

     Talk Stage 1 - The Horeca Hub
    Tue 24 11:30h - 12:15h Talk Stage 1 - The Horeca Hub Free access
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