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Juan Rubio

Founder | Wikichoco Spain
Juan Rubio

Biography

His passion for the world of chocolate began when he was a child and continues to this day, where he has just celebrated 10 years since founding his digital community called Wikichoco.

Sessions

16:45h
Culinary Demonstration | The Bakery & Pastry Hub

Processing is Creating: The new role of cocoa at source and in the workshop

Juan Rubio
Juan Rubio Wikichoco Founder Speaker
Mónica Meschini
Mónica Meschini IICCT (International Institute of Chocolate & Cacao Tasting) Co-Founder Speaker

2026-03-23 16:45 2026-03-23 17:25 Europe/Madrid Processing is Creating: The new role of cocoa at source and in the workshop

The processing of cocoa at source—harvesting, fermentation, drying, selection, and traceability—has gone from being an industry standard to becoming a language in its own right, capable of expressing territory, culture, and vision. At the same time, it analyses how, in contemporary workshops, ingredients are no longer incorporated for decoration or flavouring, but to build narrative, balance, coherence, and transmission with the original cocoa.

 The Bakery & Pastry Hub
Mon 23 16:45h - 17:25h The Bakery & Pastry Hub Visitor pass
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