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    Juan Rubio

    Founder | Wikichoco
    Juan Rubio

    Biography

    His passion for the world of chocolate began when he was a child and continues to this day, where he has just celebrated 10 years since founding his digital community called Wikichoco.

    Sessions

    16:45h
    Culinary Demonstration | The Bakery & Pastry Hub

    Processing is Creating: The new role of cocoa at source and in the workshop

    Juan Rubio
    Juan Rubio Wikichoco Founder Speaker
    Mónica Meschini
    Mónica Meschini IICCT (International Institute of Chocolate & Cacao Tasting) Co-Founder Speaker

    2026-03-23 16:45 2026-03-23 17:25 Europe/Madrid Processing is Creating: The new role of cocoa at source and in the workshop

    The processing of cocoa at source—harvesting, fermentation, drying, selection, and traceability—has gone from being an industry standard to becoming a language in its own right, capable of expressing territory, culture, and vision. At the same time, it analyses how, in contemporary workshops, ingredients are no longer incorporated for decoration or flavouring, but to build narrative, balance, coherence, and transmission with the original cocoa.

     The Bakery & Pastry Hub
    Mon 23 16:45h - 17:25h The Bakery & Pastry Hub Free access
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