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    Marta Cebrián López

    CEO and Founder | MCL Food Consulting
    Marta Cebrián López

    Biography

    Marta Cebrián López is the CEO and founder of MCL Food Consulting, boutique consultancy specializing in the creation and optimization of F&B concepts. With over 10 years of experience, she has worked in Michelin-starred restaurants and led strategic projects for hotels and restaurant groups worldwide. Her approach combines creativity, operational efficiency, and business strategy to transform hospitality ventures and enhance the gastronomic experience.

    Sessions

    17:45h
    Round Table | The Horeca Hub

    Winning models are not improvised

    Marta Cebrián López
    Marta Cebrián López MCL Food Consulting CEO and Founder Speaker
    Miguel Bonet
    Miguel Bonet Anson & Bonet Co-founder & CEO Ansón+Bonet Speaker
    Óscar Pastor
    Óscar Pastor Oh My Business Consulting / FCSI Iberia Founder / President Speaker

    2026-03-23 17:45 2026-03-23 18:15 Europe/Madrid Winning models are not improvised

    In a highly competitive environment, the difference between surviving or growing lies in the design of the business model. This talk explores the role of the consultant as a strategic figure to create, evolve, or scale HORECA concepts more quickly and with greater guarantees of success. Methodology, structure, tools, and experience help shorten the entrepreneur’s learning curve, identify critical competitiveness factors, and make better decisions. A key reflection on how external vision and professional methods strengthen the Business Power of businesses.

     Talk Stage 2 - The Horeca Hub
    Mon 23 17:45h - 18:15h Talk Stage 2 - The Horeca Hub Free access
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