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Marta Cebrián López

CEO and Founder | MCL Food Consulting
Marta Cebrián López

Biography

Marta Cebrián López is the CEO and founder of MCL Food Consulting, boutique consultancy specializing in the creation and optimization of F&B concepts. With over 10 years of experience, she has worked in Michelin-starred restaurants and led strategic projects for hotels and restaurant groups worldwide. Her approach combines creativity, operational efficiency, and business strategy to transform hospitality ventures and enhance the gastronomic experience.

Sessions

17:50h
Keynote | The Horeca Hub

Winning models are not improvised

Marta Cebrián López
Marta Cebrián López MCL Food Consulting CEO and Founder Speaker
Óscar Pastor
Óscar Pastor Oh My Business Consulting / FCSI Iberia Founder / President Speaker

2026-03-23 17:50 2026-03-23 18:15 Europe/Madrid Winning models are not improvised

In a highly competitive environment, the difference between surviving or growing lies in the design of the business model. This talk explores the role of the consultant as a strategic figure to create, evolve, or scale HORECA concepts more quickly and with greater guarantees of success. Methodology, structure, tools, and experience help shorten the entrepreneur’s learning curve, identify critical competitiveness factors, and make better decisions. A key reflection on how external vision and professional methods strengthen the Business Power of businesses.

 Talk Stage 2 - The Horeca Hub
Mon 23 17:50h - 18:15h Talk Stage 2 - The Horeca Hub Free access
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