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  • Merche Vidal Jordán

    Director of Supply Chain & General Services at Compañía del Trópico & Vice President of DECOD | Compañía del Trópico Madrid
    Merche Vidal Jordán

    Biography

    Merche Vidal holds a degree in Agricultural Engineering from UPV. Her professional career has been defined by the development and consolidation of the Supply Chain function, bringing a comprehensive and strategic perspective that aligns point‑of‑sale needs with the most effective supplier supply‑chain strategies. She has delivered efficiencies in consumption, economic impact, and logistical synergies in leading sector companies such as Grupo Saona and Compañía del Trópico. In her most recent professional stage, she has expanded her responsibilities to include the management of General Services

    Sessions

    12:10h
    Round Table | The Horeca Hub

    The Eroticism of Shopping

    Elisabet LLinarès Latorre
    Elisabet LLinarès Latorre Coperama Purchasing Manager Speaker
    Jordi Viñas Giro
    Jordi Viñas Giro FERRER / DECOD Business Director / Partner Moderador
    Merche Vidal Jordán
    Merche Vidal Jordán Compañía del Trópico Director of Supply Chain & General Services at Compañía del Trópico & Vice President of DECOD Speaker
    Segundo López Vazquez
    Segundo López Vazquez Minor Europe & Americas Vice President F&B Minor Europe & Americas Speaker

    2026-03-23 12:10 2026-03-23 12:50 Europe/Madrid The Eroticism of Shopping

    Procurement is no longer just an operational function, but a strategic decision. This roundtable analyzes how restaurateurs build an intelligent purchasing mix by combining purchasing groups, distributors, strategic suppliers, and local products. A hybrid model that makes it possible to maximize competitiveness in price and terms, gain efficiency, and at the same time preserve value-driven relationships with key suppliers while generating differentiation through local sourcing aligned with brand identity, storytelling, and positioning.

     

    Talk Stage 1 - The Horeca Hub
    Mon 23 12:10h - 12:50h Talk Stage 1 - The Horeca Hub Free access
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