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    Mireia Martí Isern

    Global Director of Marketing, Digital & Business Development | AREAS Esplugues de Llobregat
    Mireia Martí Isern

    Biography

    Mireia Martí has over 25 years of international experience in FMCG and the food & beverage sector. She has held the position of Global Director of Marketing, Digital & Business Development at Areas since 2018, leading international expansion, strategic growth initiatives, digital transformation, and global brand portfolio management. Committed to the professionalization and growth of the hospitality industry, she is Vice President of the Food Service Institute and a member of the Hostelco Organizing Committee.

    Sessions

    17:15h
    Round Table | The Horeca Hub

    360° Effectiveness Lesson

    Aksel Helbek Albet
    Aksel Helbek Albet Grupo Elior Commercial and Marketing Director Speaker
    Mireia Martí Isern
    Mireia Martí Isern AREAS Global Director of Marketing, Digital & Business Development Speaker
    Mónica Pastor
    Mónica Pastor Alimarket Senior Editor Alimarket Hotels & Foodservice Area Moderador

    2026-03-23 17:15 2026-03-23 17:45 Europe/Madrid 360° Effectiveness Lesson

    High competitiveness is not improvised: it is designed. In this talk, two major high-volume operators —one from organized dining and the other from on-the-go/rest stop dining— share the lessons that can only be learned when managing thousands of services a day. Suppliers, people, processes, technology, and customer relationships are viewed through the lens of total effectiveness. The goal is not to copy industrial models, but to translate their learnings into the context of independent restaurants. A session to understand which decisions make a difference today, how to gain efficiency without losing identity, and which practices have become essential to compete successfully in an environment radically different from just a few years ago.

     

     Talk Stage 2 - The Horeca Hub
    Mon 23 17:15h - 17:45h Talk Stage 2 - The Horeca Hub Free access
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