Montserrat Prieto Goberna

Coffee is experiencing one of the most relevant moments in its recent history. Popularity, new formats, emerging habits, and a category that is consolidating as a value driver for the HORECA channel. This opening session offers a clear and up-to-date overview of the coffee ecosystem, its value chain, and the strategic role of each stakeholder in the overall success. An essential introduction to understand why coffee is no longer just a beverage, but a real business opportunity.

By AE Café.