Óscar Pastor

In a highly competitive environment, the difference between surviving or growing lies in the design of the business model. This talk explores the role of the consultant as a strategic figure to create, evolve, or scale HORECA concepts more quickly and with greater guarantees of success. Methodology, structure, tools, and experience help shorten the entrepreneur’s learning curve, identify critical competitiveness factors, and make better decisions. A key reflection on how external vision and professional methods strengthen the Business Power of businesses.

An inspiring keynote exploring successful models in cafés, restaurants, and hotels from other markets. Countries and cultures with an advanced relationship with coffee serve as a reference to identify trends, formats, and replicable approaches. Fresh ideas to anticipate and evolve your business.