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    Rodrigo Dominguez Sáez

    Director | Aplus Gastromarketing Madrid
    Rodrigo Dominguez Sáez

    Biography

    Vocation-driven journalist, he began his career in radio, but discovered that his true strength lies in boosting his clients’ sales through digital content. He is now Strategy Director at Aplus Gastromarketing, a brand and business accelerator specialized in food marketing and events.

    Sessions

    13:30h
    Keynote | The Horeca Hub

    Technology Is Not an Expense, It Is an Investment

    Carlos Gustavo García Jarabo
    Carlos Gustavo García Jarabo iDavinci Innovation & Strategy Consultant Speaker
    Rodrigo Dominguez Sáez
    Rodrigo Dominguez Sáez Aplus Gastromarketing Director Speaker

    2026-03-25 13:30 2026-03-25 13:45 Europe/Madrid Technology Is Not an Expense, It Is an Investment

    For years, technology in the restaurant industry has been perceived as a necessary cost. This talk proposes a radical shift in perspective: understanding it as a strategic investment with economic, operational and competitive returns. We will analyse the mechanisms that make it possible to move from expense to investment, how to assess the real ROI of technological solutions, and what financial, fiscal and management advantages a restaurant can unlock. A key session for making technology decisions with a business mindset and for stopping seeing innovation as a burden and starting to see it as a growth lever.

     Talk Stage 1 - The Horeca Hub
    Wed 25 13:30h - 13:45h Talk Stage 1 - The Horeca Hub Free access
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    15:35h
    Round Table | The Horeca Hub

    Pairing HORECA & Entertainment

    Adrià Bonell Riba
    Adrià Bonell Riba BN Grup Founder Speaker
    Jesús LOPEZ PALMERO
    Jesús LOPEZ PALMERO Somos Música Director Speaker
    Rodrigo Dominguez Sáez
    Rodrigo Dominguez Sáez Aplus Gastromarketing Director Moderador

    2026-03-24 15:35 2026-03-24 16:00 Europe/Madrid Pairing HORECA & Entertainment - Talk Stage 1 - The Horeca Hub
    Tue 24 15:35h - 16:00h Talk Stage 1 - The Horeca Hub Free access
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