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    Silvia Lukkarinen

    Founder | Feelgood Exports Valencia, Spain
    Silvia Lukkarinen

    Biography

    Silvia Lukkarinen specialises in FMCG and HORECA growth across Europe, with deep expertise in functional beverages and other sustainable and health focused consumer packaged goods categories. Feelgood Exports supports retailers, distributors and HORECA seeking differentiated, high-quality wellness brands aligned with evolving consumer demand for sustainable clean label products that increase quality of life.

    Sessions

    17:00h
    Tastings | The Coffee Stage

    How functional coffee is transforming coffee culture

    Silvia Lukkarinen
    Silvia Lukkarinen Feelgood Exports Founder Speaker

    2026-03-23 17:00 2026-03-23 17:15 Europe/Madrid How functional coffee is transforming coffee culture

    Coffee is no longer just stimulation. A new generation of consumers is seeking a balanced experience rather than one that is intense or jittery. This shift is driving the rise of functional coffee, where wellness, ritual, and experience become part of the daily coffee moment.

    In this session, Silvia Lukkarinen explores how changing consumer expectations are transforming coffee culture, from the demand for calmer energy to the growing role of storytelling, premiumization, and experiential coffee rituals.

    Hospitality operators will discover how functional ingredients such as adaptogenic mushrooms are entering the coffee category, opening new opportunities for menu innovation, differentiation, and higher-margin offerings in cafés, hotels, and foodservice.

     The Coffee Stage
    Mon 23 17:00h - 17:15h The Coffee Stage Free access
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