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  • Xavier Escudero Rafas

    Partner | AZ Capital Madrid
    Xavier Escudero Rafas

    Biography

    Xavier holds a degree and a master’s from ESADE and began his career in M&A at Morgan Stanley in London and Madrid. In 2004, he founded AZ Capital, a leading mergers and acquisitions advisory firm in Spain, with offices in Madrid and Barcelona, more than 70 professionals and a total transaction volume exceeding €150 billion. In 2021, the prestigious international platform Mergermarket recognized AZ Capital as “Financial Advisor of the Year in Iberia M&A.” Since 2023, he has been teaching M&A at the UPF Barcelona School of Management, combining professional practice with academia.

    Sessions

    16:55h
    Entrevista | The Horeca Hub

    Think like an investor before opening a restaurant

    Joan Jover
    Joan Jover HORECA Leadership General Manager Speaker
    Xavier Escudero Rafas
    Xavier Escudero Rafas AZ Capital Partner Speaker

    2026-03-23 16:55 2026-03-23 17:15 Europe/Madrid Think like an investor before opening a restaurant

    This conversation will explore what investors are currently looking for in the hospitality sector and which models generate trust in international markets. We will analyze the mistakes most penalized by capital and the factors that truly determine scalability and investment potential. An expert perspective, from strategic consultancy, to understand how to build solid businesses that are attractive to investors and prepared to compete in an increasingly demanding global environment.

     

    Talk Stage 2 - The Horeca Hub
    Mon 23 16:55h - 17:15h Talk Stage 2 - The Horeca Hub Free access
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