HOT-CHIP challenges lovers of spicy flavours to put their limits to the test with the HOT-NUT Challenge.

Only for the most daring

HOT-CHIP arrives in Barcelona, ready to set Alimentaria on fire with its HOT-NUT Challenge, a daring feat for lovers of spicy flavours that recently won a food innovation award issued by CASH – Das Handelsmagazin magazine.

Along with a unique flavour experience, the HOT-NUT Challenge presents a game played in pairs in which the aim is to discover the spiciness levels each player is able to handle. From the mildest, ‘Easy Peasy’, to the hottest, ‘WTF’, the game has a total of five levels. At each level, players face a challenge for both people in the pair: the ‘Hot One’ and the ‘Cool One’. As each level is passed, the ‘Hot’ player earns a sticker, and the brand encourages consumers to share their results on social media using #HOTNUTChallenge to qualify for the annual grand prize.

Some of the challenges include keeping a straight face for 15 seconds after eating the first spicy peanut, sticking out one’s tongue for five seconds after eating the spiciest nut, or, after eating an extremely spicy one, repeating the melody sung by the ‘Cool’ member of the team for 15 seconds.

Founded in 2019 in Ostrava (Czech Republic), HOT-CHIP has expanded its community of chili lovers to more than 35 countries around the world.