Vima Foods modernises its visual brand identity to build on its leading position in food cold chain management.

Heating up the brand’s image

Vima Foods will officially roll out its brand restyling at Alimentaria, a strategic milestone bolstering its international positioning in the import, storage, distribution, and marketing of frozen, refrigerated, and dry food products.

In addition to revamping the company image, its new visual identity reflects its evolution toward a more contemporary and competitive model aligned with market demands and the needs of its various distribution channels.

In this context, the brand relaunch is accompanied by an extensive and diversified product portfolio developed to meet strict quality and food safety standards. The range is also backed by a solid logistics structure and specialised cold chain management for international markets.

Through this restyling, Vima Foods aims to maximise its presence in the retail channel and its value proposition for both distributors and end consumers.