Patatas Rubio launches Weirdo, five new flavours featuring a disruptive design to appeal to those who want a wonderful surprise.

The weirdest potato chips

Weirdo is Patatas Rubio’s most innovative and surprising offering, five new flavours of potato chips designed for those seeking something different, daring and overflowing with personality. This is the most disruptive launch by the Murcian company, a trendsetter for its packaging design.

With more than 60 years of history and a wide range of products, Patatas Rubio launches Weirdo, delivering an explosion of flavours and creativity to connect with a new generation of mavericks who are curious and eager to be surprised. The new flavours grab you from the very start, as each of them is represented by customised characters.

Thus, the barbecue flavour is presented by Susauce and BabyQ; the countryside flavour, by Camp and Nola; chili and lime, by Lime and Dr Fire; honey and mustard, by Comb and Stard; and the sea salt chips, by the Salty Sisters. All of them have their own personalities, just like every other product in the Patatas Rubio catalogue.