The Eco Route
Supporting the growth of the organic food market
This route highlights all the exhibitors who incorporate organic products into their catalogs, from major brands to the most innovative solutions. A must-see stop on this route is the Organic Foods trade show, taking place in Hall 5, with The Eco Plaza serving as the central hub for conferences and networking within the organic sector.
- 470+ EXHIBITORS
- HALLS: 1, 2, 3, 4, 5, 6 & 7
Our exhibition area is full of the companies redefining the organic sector
Download the document and meet all the exhibitors taking part in the route.
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Add the Eco Route activities to your calendar
We have filled the route with presentations, demonstrations, and meetings designed to broaden your business vision and explore all facets of the organic sector.
Our aim:
- To inspire you with the trends shaping the sector.
- Providing market insights and real opportunities.
- Supporting you in the evolution of your organic product range, from product to point of sale.
The Eco Route: a journey through the latest innovations in the sector
NATIONAL TRENDS IN ORGANIC FOOD
Sustained growth and consolidation of household consumption with a market exceeding €3 billion (MAPA, Ecovalia)
Discover the most prominent trends:
- High consumer loyalty (heavy users) and increased purchase frequency: present in nearly 70% of Spanish households, with approximately 8 annual purchases per household (Nielsen) and an average expenditure per capita of €66 per year (Ecovalia).
- Some of the most dynamic categories are: Dairy and fermented products, baby food, functional beverages and kombucha, baked goods, seeds, teas, and infusions.
- Focus on health, wellness, and functionality.
- Innovation in convenience and sustainable formats.
- Differentiation by origin, certification, and transparency.
- Cross-channel development: mass distribution, specialized channels, and e-commerce.
- Sustainability and climate resilience as a competitive advantage for the present and future.
INTERNATIONAL TRENDS IN ORGANIC FOOD
Continuous expansion of organic agricultural land worldwide, reaching 98.9 million hectares (FiBL)
Learn about the most notable trends:
- Growth in producer numbers and sector professionalization
- Sustained growth within the global organic food market.
- Europe, North America, and the Middle East as drivers of consumption and value: the United States (€59 billion), Germany (€16.1 billion), and China (€12.6 billion) are the main markets by volume (FiBL).
- Strong development in Latin America, Africa, and Asia, which are emerging as production hubs.
- Leading countries in per capita consumption and market share are driving innovation.
- Organic food is consolidating its position as a pillar for: food security, biodiversity protection, climate change adaptation, and the development of sustainable value chains.
The must-see stop on the Eco Route
To highlight the importance of this sector, the Eco Plaza is being created for the first time. This multidisciplinary and dynamic space will be the sector’s hub at Alimentaria, featuring a full program of activities, presentations, product launches, and networking opportunities.
- 470+ EXHIBITORS
- HALLS: 1, 2, 3, 4, 5, 6 & 7