Close

    • The best innovation and business platform for the Horeca channel

    The Horeca Hub is Alimentaria and Hostelco’s star attraction to make the biggest multi-disciplinary event among the professionals that lead the Horeca channel.

    Activities programme

    THE HORECA HUB

    The crucial topics of the industry, up for debate

    Hall 6

    From Hostelco and Restaurama, the Horeca Hub’s aim is to support the whole hospitality and catering industry to be more competitive based on the management, innovation, digitalisation and sustainability of its businesses.

    With an area of 2.964 m2, it hosts talks, live cooking shows, tastings, and the latest innovations, products and solutions in the hospitality and catering industry.

    Top speakers

    Mateu Casañas, Oriol Castro y Eduard Xatruch
    DISFRUTAR***Chefs
    DISFRUTAR***
    Paolo Casagrande
    LASARTE***Chef
    LASARTE***
    Sergio y Javier Torres
    COCINA HERMANOS TORRES***Chefs
    COCINA HERMANOS TORRES***
    Paco Pérez
    MIRAMARChef
    MIRAMAR
    Hideki Matsuhisa
    KOY SHUNKA*Chef
    KOY SHUNKA*
    SEE PROGRAMME

    ACTIVITIES

    The Horeca Hub: the space for innovation and the latest trends

    The congress layer of The Horeca Hub

    +
    They say that when a butterfly flaps its wings anywhere in the world, the HORECA industry feels it. The Shift was created precisely to understand that flutter: to analyse how every global transformation impacts one of the world’s most dynamic, sensitive and resilient industries.
    Find out

    1st ALIMENTARIA International Cooking Competition

    +
    Alimentaria will host the first international chef competition held in Spain. After preparing two dishes based on sea bass and beef tenderloin, an international jury will name the winner of this edition, endorsed by WorldChefs.
    Find out

    The city of prodigies

    +
    Through presentations and showcookings we will see how far this “city of prodigies” has come, a city that never stops reinventing itself. It will be a journey through the history, culture and flavour of Barcelona — a meeting point where tradition and modernity converge to narrate the transformation of the city through its flavours.
    Find out

    The major European event dedicated to the future of restaurant brands

    +
    From the alliance between Alimentaria + Hostelco and Marcas de Restauración comes Imagine Foodservice Europe, the strategic meeting point for companies seeking to anticipate the future of foodservice.
    Find out

    IV Congreso Internacional Halal

    +
    A Growing Market, A Global Opportunity: at the IV International Halal Congress, the main figures and trends of halal consumption will be analyzed. In addition, there will be show cooking demonstrations and company presentations.
    Find out

    Knowledge transfer

    Initiatives designed to attract and retain talent in the hospitality industry, promote sustainable practices, promote digitalisation and the application of artificial intelligence in the hospitality business, promote innovative solutions that improve the customer experience and anticipate new consumer trends.

    Showcookings and Master Classes

    Gastronomy and the Restaurant Trade
    Delivered by renowned chefs and professional cooks who are experts in gastronomy, food service and hospitality.

    Awards and competitions

    Recognition in the industry
    Such as the the Chef of the Year and Waiter of the Year, and the 1st International Cooking Award of Alimentaria, sponsored by #alimentosdespaña

    Networking and business opportunities

    To continue promoting networking and business opportunities for professionals in the industry, The Horeca Hub hosts the Buyers’ Area – a space that brings together the main international key buyers, invited as Hosted Buyers by the organisation, and Key national buyers from the Horeca segment.

    More Horeca offering in our new Coffee, Bakery & Pastry section

    Hall 7

    A new space that brings together the latest offering in food products as well as equipment, machinery, accessories and technology for these production segments. It also hosts activities in two unique areas: The Coffee Show and The Bakery & Pastry Hub.

    DISCOVER MORE

    The largest innovation and business platform for the
    Horeca channel and FoodService

    PARTNER

    Technical collaborators

    Content partners