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Culinary Demonstration

Context Matters

The Bakery & Pastry Hub

Wednesday 25, 16:45h - 17:25h | The Bakery & Pastry Hub Visitor pass
2026-03-25 16:45 2026-03-25 17:25 Europe/Madrid Context Matters
A practical reflection on the future of pastry-making based on five key areas that are already shaping the sector's evolution: sustainability, inclusivity, product experience, changes in consumer habits and cultural identity.
The presentation offers a critical and realistic view of the sector, understanding sweet products not only as food, but also as a cultural and experiential vehicle.
The Bakery & Pastry Hub

A practical reflection on the future of pastry-making based on five key areas that are already shaping the sector's evolution: sustainability, inclusivity, product experience, changes in consumer habits and cultural identity.
The presentation offers a critical and realistic view of the sector, understanding sweet products not only as food, but also as a cultural and experiential vehicle.

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