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    Adara Maza

    Brand Manager | Faes Farma (Ricola)
    Adara Maza

    Biography

    Brand Manager of Ricola Spain at Faes Farma, specialized in Consumer Health marketing and brand innovation.

    Sessions

    10:00h
    Conference | The Alimentaria Hub

    Trends 2026: The Rise of Hybrid Behavior (Austerity – Premiumization)

    Adara Maza
    Adara Maza Faes Farma (Ricola) Brand Manager Speaker

    2026-03-25 10:00 2026-03-25 10:20 Europe/Madrid Trends 2026: The Rise of Hybrid Behavior (Austerity – Premiumization)

    In a market where consumers alternate between extreme austerity and selective gratification, understanding this new hybrid behavior is key. Discover how pricing architecture, mini formats, and "little luxuries" are redefining profitability and how to anticipate these changes to lead successfully in 2026.

     Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Wed 25 10:00h - 10:20h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
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