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    Aksel Helbek Albet

    Commercial and Marketing Director | Grupo Elior Barcelona
    Aksel Helbek Albet

    Biography

    Aksel Helbek has more than 30 years of experience in the catering and food service sector, where he has built a comprehensive vision that combines operational excellence with strategic management. As Commercial and Marketing Director at Serunion, he leads the company's growth and market positioning, providing deep expertise to drive innovative solutions and strengthen client relationships. His career is defined by a constant ability to adapt and results-driven leadership.

    Sessions

    17:15h
    Round Table | The Horeca Hub

    360° Effectiveness Lesson

    Aksel Helbek Albet
    Aksel Helbek Albet Grupo Elior Commercial and Marketing Director Speaker
    Mireia Martí Isern
    Mireia Martí Isern AREAS Global Director of Marketing, Digital & Business Development Speaker
    Mónica Pastor
    Mónica Pastor Alimarket Senior Editor Alimarket Hotels & Foodservice Area Moderador

    2026-03-23 17:15 2026-03-23 17:45 Europe/Madrid 360° Effectiveness Lesson

    High competitiveness is not improvised: it is designed. In this talk, two major high-volume operators —one from organized dining and the other from on-the-go/rest stop dining— share the lessons that can only be learned when managing thousands of services a day. Suppliers, people, processes, technology, and customer relationships are viewed through the lens of total effectiveness. The goal is not to copy industrial models, but to translate their learnings into the context of independent restaurants. A session to understand which decisions make a difference today, how to gain efficiency without losing identity, and which practices have become essential to compete successfully in an environment radically different from just a few years ago.

     

     Talk Stage 2 - The Horeca Hub
    Mon 23 17:15h - 17:45h Talk Stage 2 - The Horeca Hub Free access
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