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    Ana Herrero

    Director of Sustainable Transformation | Forética
    Ana Herrero

    Biography

    Ana Herrero holds an MBA from IE Business School, a Master’s degree in Environmental Management and Control from Universidad Politécnica de Madrid (UPM), and a Bachelor’s degree in Environmental Sciences from Universidad Autónoma de Madrid (UAM). She has worked at Forética since 2005. After specialising in corporate responsibility and sustainability strategy, she has been Director of Sustainable Transformation and a member of the Management Committee since 2011. She coordinates sustainability projects and leads initiatives on climate change, nature and the circular economy.

    Sessions

    12:45h
    Round Table | The Horeca Hub

    Sustainability: Operate Better, Consume Less, Create More Value

    Ana Fernández
    Ana Fernández WeAre, Transformation Lab Founder/CEO Speaker
    Ana Herrero
    Ana Herrero Forética Director of Sustainable Transformation Speaker
    Gerard Bofill Vaqué
    Gerard Bofill Vaqué Can Buch Manager Speaker
    Jose Guillermo Díaz Montañés
    Jose Guillermo Díaz Montañés Artiem Fresh People Hotels CEO Speaker
    Roberto Torregrosa
    Roberto Torregrosa AEDH y ACPT President of the Catalan Association of Tourism Professionals Moderador

    2026-03-24 12:45 2026-03-24 13:30 Europe/Madrid Sustainability: Operate Better, Consume Less, Create More Value

    Sustainability has ceased to be just a narrative and has become an operational imperative in the hotel industry. Energy, water, waste, products, talent, and the guest experience converge in high-impact, highly complex establishments. This roundtable addresses sustainability from a comprehensive and realistic perspective: how to design sustainable models from the outset, how to transform existing operations, and how to balance efficiency, profitability, and responsibility. A key conversation to understand which decisions truly matter, how to avoid greenwashing, and how to turn sustainability into a solid, measurable competitive advantage for the hotel business.

     

     Talk Stage 1 - The Horeca Hub
    Tue 24 12:45h - 13:30h Talk Stage 1 - The Horeca Hub Free access
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    11:00h
    Conference | The Alimentaria Hub

    Food with purpose: how the agri-food sector generates a positive social impact

    Alba Pantoja
    Alba Pantoja Forética Project Manager de Forética Speaker
    Alberto Vega
    Alberto Vega Nestlé Director of Corporate Communications and Institutional Relations at Nestlé Speaker
    Ana Herrero
    Ana Herrero Forética Director of Sustainable Transformation Speaker
    Camila Kauer
    Camila Kauer Forética Head of the Sustainable Food Systems initiative Moderador
    Jorge Oliva
    Jorge Oliva Lactalis España Director of Communications and Public Affairs at Lactalis Spain Speaker
    Manuel Szapiro
    Manuel Szapiro Comisión Europea Director of the European Commission Representation in Barcelona Speaker
    Mariví Sánchez
    Mariví Sánchez Nauterra Director of Sustainability and Communication at Nauterra Speaker
    Regina Zavala
    Regina Zavala Forética Project Manager Speaker
    Ricardo Hernández
    Ricardo Hernández Diageo Iberia Director of Corporate Relations at Diageo Iberia Speaker
    Roberto García Torrente
    Roberto García Torrente Grupo Cooperativo Cajamar Managing Director of Sustainability and Agri-Food Development at Grupo Cajamar Speaker
    Sibora Dhima
    Sibora Dhima World Benchmarking Alliance World Benchmark Alliance Partnerships Lead Speaker

    2026-03-24 11:00 2026-03-24 13:00 Europe/Madrid Food with purpose: how the agri-food sector generates a positive social impact

    Leading companies in the agri-food sector that are part of Forética's Sustainable Food Systems initiative will share the measures they are implementing to generate a positive social impact on communities, consumers and their workers. They will show what it means to lead by example, highlighting the results and positive impacts that are already being achieved for people's well-being.

     Auditorio - The Alimentaria Hub
    Tue 24 11:00h - 13:00h Auditorio - The Alimentaria Hub Free access
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