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Ana Herrero

Director of Sustainable Transformation | Forética
Ana Herrero

Biography

Ana Herrero holds an MBA from IE Business School, a Master’s degree in Environmental Management and Control from Universidad Politécnica de Madrid (UPM), and a Bachelor’s degree in Environmental Sciences from Universidad Autónoma de Madrid (UAM). She has worked at Forética since 2005. After specialising in corporate responsibility and sustainability strategy, she has been Director of Sustainable Transformation and a member of the Management Committee since 2011. She coordinates sustainability projects and leads initiatives on climate change, nature and the circular economy.

Sessions

12:30h
Round Table | The Horeca Hub

Sustainability: Operate Better, Consume Less, Create More Value

Ana Fernández
Ana Fernández WeAre, Transformation Lab Founder/CEO Speaker
Ana Herrero
Ana Herrero Forética Director of Sustainable Transformation Speaker
Gerard Bofill Vaqué
Gerard Bofill Vaqué Can Buch Manager Speaker
Jose Guillermo Díaz Montañés
Jose Guillermo Díaz Montañés Artiem Fresh People Hotels CEO Speaker
Roberto Torregrosa
Roberto Torregrosa AEDH y ACPT President of the Spanish Association of Hotel Directors in Catalonia and President of the Catalan Association of Tourism Professionals Moderador

2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid Sustainability: Operate Better, Consume Less, Create More Value

Sustainability has ceased to be just a narrative and has become an operational imperative in the hotel industry. Energy, water, waste, products, talent, and the guest experience converge in high-impact, highly complex establishments. This roundtable addresses sustainability from a comprehensive and realistic perspective: how to design sustainable models from the outset, how to transform existing operations, and how to balance efficiency, profitability, and responsibility. A key conversation to understand which decisions truly matter, how to avoid greenwashing, and how to turn sustainability into a solid, measurable competitive advantage for the hotel business.

 

 Talk Stage 1 - The Horeca Hub
Tue 24 12:30h - 13:15h Talk Stage 1 - The Horeca Hub Free access
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11:00h
Conference | The Alimentaria Hub

Food with purpose: how the agri-food sector generates a positive social impact

Alba Pantoja
Alba Pantoja Forética Project Manager de Forética Speaker
Alberto Vega
Alberto Vega Nestlé Director of Corporate Communications and Institutional Relations at Nestlé Speaker
Ana Herrero
Ana Herrero Forética Director of Sustainable Transformation Speaker
Camila Kauer
Camila Kauer Forética Head of the Sustainable Food Systems initiative Moderador
Jorge Oliva
Jorge Oliva Lactalis España Director of Communications and Public Affairs at Lactalis Spain Speaker
Manuel Szapiro
Manuel Szapiro Comisión Europea Director of the European Commission Representation in Barcelona Speaker
Mariví Sánchez
Mariví Sánchez Nauterra Director of Sustainability and Communication at Nauterra Speaker
Ricardo Hernández
Ricardo Hernández Diageo Iberia Director of Corporate Relations at Diageo Iberia Speaker
Roberto García Torrente
Roberto García Torrente Grupo Cooperativo Cajamar Managing Director of Sustainability and Agri-Food Development at Grupo Cajamar Speaker
Sibora Dhima
Sibora Dhima World Benchmarking Alliance World Benchmark Alliance Partnerships Lead Speaker

2026-03-24 11:00 2026-03-24 13:00 Europe/Madrid Food with purpose: how the agri-food sector generates a positive social impact

Leading companies in the agri-food sector that are part of Forética's Sustainable Food Systems initiative will share the measures they are implementing to generate a positive social impact on communities, consumers and their workers. They will show what it means to lead by example, highlighting the results and positive impacts that are already being achieved for people's well-being.

 Auditorio - The Alimentaria Hub
Tue 24 11:00h - 13:00h Auditorio - The Alimentaria Hub Free access
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