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    Berta Ambròs

    Project Manager | AECOC
    Berta Ambròs

    Biography

    Project Manager AECOC ESCAN QR

    Sessions

    16:00h
    Conference | The Alimentaria Hub

    QR Code Revolution: Transforming the Point of Sale and Consumer Interaction

    Berta Ambròs
    Berta Ambròs AECOC Project Manager Speaker
    Carla Solà
    Carla Solà AECOC GS1 Standards Implementation Manager for the FMCG, Agri-food Chain, and HORECA Speaker

    2026-03-23 16:00 2026-03-23 17:00 Europe/Madrid QR Code Revolution: Transforming the Point of Sale and Consumer Interaction

    The QR code is presented as the future and present of the barcode to improve efficiency in-store and open a digital channel to communicate directly with the consumer. With this technology, food safety can be enhanced, food waste can be reduced, and at the same time, it can redirect users to an extended product label containing a lot of additional information about the product

     Agora By AECOC - The Alimentaria Hub
    Mon 23 16:00h - 17:00h Agora By AECOC - The Alimentaria Hub Free access
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