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    Diego Olmedilla Guiseris

    CEO | Aplus Gastromarketing
    Diego Olmedilla Guiseris

    Biography

    CEO and Executive Chairman of Aplus Gastromarketing: he leads this consultancy specialized in gastromarketing, developing marketing, communication, event, and positioning strategies for brands, restaurants, and businesses linked to gastronomy and the HORECA channel (hotels, restaurants, and catering).

    Sessions

    17:20h
    Round Table | The Horeca Hub

    Everything You Don’t See About Your Business

    Alejandro Andreu Vilà
    Alejandro Andreu Vilà PHENIX Head of Sales Iberia Speaker
    Diego Olmedilla Guiseris
    Diego Olmedilla Guiseris Aplus Gastromarketing CEO Moderador
    Iván Bergés
    Iván Bergés AGUA KMZERO CEO Speaker
    Jordi Archs
    Jordi Archs FRIOLISA POMONA IBERIA CEO Friolisa Pomona Iberia – Member of the JD of Frozen España Speaker
    José Benito
    José Benito MIL-TEK SOLUTIONS SL CEO Speaker

    2026-03-23 17:20 2026-03-23 18:00 Europe/Madrid Everything You Don’t See About Your Business

    Logistics, urban distribution, waste, and sustainability are part of a key operational shift. This roundtable addresses these challenges from an expert and cross-functional perspective, analyzing how to better manage the invisible complexity of the hospitality business to reduce friction, hidden costs, and increase efficiency.

     

     Talk Stage 1 - The Horeca Hub
    Mon 23 17:20h - 18:00h Talk Stage 1 - The Horeca Hub Free access
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    16:00h
    Intro | The Horeca Hub

    Welcome to Smart Food Focus Session

    Diego Olmedilla Guiseris
    Diego Olmedilla Guiseris Aplus Gastromarketing CEO Speaker

    2026-03-23 16:00 2026-03-23 16:10 Europe/Madrid Welcome to Smart Food Focus Session

    We are facing an operational and environmental shift that forces us to rethink how products are delivered, how we manage waste, and how we operate efficiently in an increasingly regulated and demanding urban environment.

     

     Talk Stage 1 - The Horeca Hub
    Mon 23 16:00h - 16:10h Talk Stage 1 - The Horeca Hub Free access
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    18:00h
    Cierre | The Horeca Hub

    Executive Summary Smart Food Focus Session

    Diego Olmedilla Guiseris
    Diego Olmedilla Guiseris Aplus Gastromarketing CEO Speaker

    2026-03-23 18:00 2026-03-23 18:10 Europe/Madrid Executive Summary Smart Food Focus Session

    As an executive summary, this session integrates learnings on logistics, urban distribution, sustainability, and waste management, extracting practical conclusions to reduce friction, hidden costs, and improve the daily operations of the business.

     Talk Stage 1 - The Horeca Hub
    Mon 23 18:00h - 18:10h Talk Stage 1 - The Horeca Hub Free access
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