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    Emérito Martínez

    - | ESADE & ISDI
    Emérito Martínez

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    10:15h
    Keynote | The Horeca Hub

    AI is redefining the hotel customer journey

    Emérito Martínez
    Emérito Martínez ESADE & ISDI - Speaker

    2026-03-24 10:15 2026-03-24 10:45 Europe/Madrid AI is redefining the hotel customer journey

    By 2026, up to 50% of searches will be conducted through AI engines such as ChatGPT or Google AI Overviews. Travelers will no longer browse through links: they will request direct answers, recommendations, and immediate bookings. For hotels, the message is clear: traditional SEO is no longer enough. AI visibility, personalization, and a seamless digital experience will be key to staying competitive.

     Talk Stage 1 - The Horeca Hub
    Tue 24 10:15h - 10:45h Talk Stage 1 - The Horeca Hub Free access
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