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    Fernando Villalba Torres

    Head of Asian Projects and Markets | TURESPAÑA Madrid
    Fernando Villalba Torres

    Biography

    With extensive international experience, she has held diplomatic positions at the embassies in London, Canada, Russia, and Mexico, both as a Tourism and Communications Counsellor. She is currently responsible for Asian projects and markets at Turespaña’s central services.

    Sessions

    13:40h
    Round Table | The Horeca Hub

    The Map of New Tourism

    Carolina Herrero
    Carolina Herrero ALA General Manager Speaker
    Fernando Villalba Torres
    Fernando Villalba Torres TURESPAÑA Head of Asian Projects and Markets Speaker
    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Moderador
    Segundo López Vazquez
    Segundo López Vazquez Minor Europe & Americas Vice President F&B Minor Europe & Americas Speaker

    2026-03-23 13:40 2026-03-23 14:20 Europe/Madrid The Map of New Tourism

    A conversation about the new tourism landscape, addressing the evolution of destinations, connectivity, emerging consumption habits, and the role of the different actors in the value chain within a context of global transformation. In a country approaching 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.

     Talk Stage 2 - The Horeca Hub
    Mon 23 13:40h - 14:20h Talk Stage 2 - The Horeca Hub Free access
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    13:20h
    Keynote | The Horeca Hub

    The Map of the New Tourism

    Fernando Villalba Torres
    Fernando Villalba Torres TURESPAÑA Head of Asian Projects and Markets Speaker

    2026-03-23 13:20 2026-03-23 13:40 Europe/Madrid The Map of the New Tourism - Talk Stage 2 - The Horeca Hub
    Mon 23 13:20h - 13:40h Talk Stage 2 - The Horeca Hub Free access
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