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    Ignacio Biedma

    Account Development Manager | Nielsen IQ
    Ignacio Biedma

    Biography

    Senior Retailer Services Consultant at NielsenIQ, helps clients optimize operations with data analysis, actionable insights, and strategic recommendations.

    Sessions

    15:30h
    Conference | The Horeca Hub

    Retail Foodservice: Keys, Insights & Takeaways

    Ignacio Biedma
    Ignacio Biedma Nielsen IQ Account Development Manager Speaker

    2026-03-25 15:30 2026-03-25 15:55 Europe/Madrid Retail Foodservice: Keys, Insights & Takeaways

    Insights and key trends shaping food retail and foodservice, exploring market shifts and the forces redefining consumer behavior and ready-to-eat offerings.

     Talk Stage 2 - The Horeca Hub
    Wed 25 15:30h - 15:55h Talk Stage 2 - The Horeca Hub Free access
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    15:55h
    Conference | The Horeca Hub

    Supermarkets: The New Takeaway

    Alberto Peironcely
    Alberto Peironcely ASEDAS - Asociación Española de Distribuidores, Autoservicios y Supermercados Director of Regulatory Affairs Speaker
    Ignacio Biedma
    Ignacio Biedma Nielsen IQ Account Development Manager Speaker

    2026-03-25 15:55 2026-03-25 16:15 Europe/Madrid Supermarkets: The New Takeaway

    The new competitive landscape between supermarkets and restaurants in take-away. Competition or coexistence? Models, partnerships and key future challenges.

     Talk Stage 2 - The Horeca Hub
    Wed 25 15:55h - 16:15h Talk Stage 2 - The Horeca Hub Free access
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    16:15h
    Round Table | The Horeca Hub

    Product Placement & Cobranding

    Ignacio Biedma
    Ignacio Biedma Nielsen IQ Account Development Manager Moderador
    Manuel Zamudio
    Manuel Zamudio Krispy Kreme España CEO Speaker
    Marion Racine
    Marion Racine Taco Bell ONEUROPE European Marketing Manager Speaker

    2026-03-25 16:15 2026-03-25 17:00 Europe/Madrid Product Placement & Cobranding

    Brand partnerships and co-branding to bring the restaurant experience into retail, creating synergies between store and venue, and exploring new ranges, exports and alliances.

     Talk Stage 2 - The Horeca Hub
    Wed 25 16:15h - 17:00h Talk Stage 2 - The Horeca Hub Free access
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