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  • Track: Imagine Foodservice Europe

    Tue 24
    10:30h
    Conference | The Horeca Hub

    Welcome

    Adriana Bonezzi
    Adriana Bonezzi Marcas de Restauración General Director Speaker
    Anna Canal
    Anna Canal Alimentaria Director Speaker

    2026-03-24 10:30 2026-03-24 10:45 Europe/Madrid Welcome

    The leadership of both associations will welcome attendees and introduce the two-day program, highlighting its objectives and key themes.

    Talk Stage 2 - The Horeca Hub
    10:30h - 10:45h Talk Stage 2 - The Horeca Hub Free access
    10:45h
    Conference | The Horeca Hub

    Economic Perspectives in Europe

    María Castroviejo
    María Castroviejo Rabobank Senior Analyst, specialized in Consumer Foods & Food Service Speaker

    2026-03-24 10:45 2026-03-24 11:15 Europe/Madrid Economic Perspectives in Europe

    Analysis of the current economic and regulatory context in Europe and its direct impact on the sector. The session focuses on the key challenges and opportunities arising from this environment and highlights the importance of addressing them collectively to strengthen Europe’s competitiveness.

    Talk Stage 2 - The Horeca Hub
    10:45h - 11:15h Talk Stage 2 - The Horeca Hub Free access
    11:15h
    Conference | The Horeca Hub

    Evolution and Perspectives

    Aurélie Dufour
    Aurélie Dufour Yum! Brands / Serving Europe European Sustainability Engagement & Regulation Lead / Vice President Speaker
    Dirk Jacobs
    Dirk Jacobs FoodDrinkEurope General Director Speaker
    Edouard Coppieters
    Edouard Coppieters U.S. Chamber of Commerce to the E.U. Senior Policy Adviser Speaker
    Pablo Pindado
    Pablo Pindado Representación Permanente de España ante la UE Head of Agriculture, Fisheries and Food Moderador

    2026-03-24 11:15 2026-03-24 11:45 Europe/Madrid Evolution and Perspectives

    Analysis of the evolution and outlook of prices and raw materials, highlighting the importance of understanding the economic and regulatory context, the challenges and opportunities for sector companies, and trade and non-trade barriers affecting development in Europe.

    Talk Stage 2 - The Horeca Hub
    11:15h - 11:45h Talk Stage 2 - The Horeca Hub Free access
    11:45h
    Round Table | The Horeca Hub

    The Role of Associations

    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Moderador
    Marine Thizon
    Marine Thizon HOTREC - Hospitality Europe Senior Public Affairs Manager Speaker
    Nicola Del Valle
    Nicola Del Valle McDonald´s/ Serving Europe & EU Government Relations Senior Manager / President Speaker
    Riccardo Orlandi
    Riccardo Orlandi AIGRIM y FIPE / Areas President and Vice President / HR, Legal & Public Affairs Director Speaker

    2026-03-24 11:45 2026-03-24 12:15 Europe/Madrid The Role of Associations

    Debate with representatives from various European associations on their role in today’s market, exploring in greater depth the topics addressed in the previous panels and sessions within the current economic and regulatory context.

    Talk Stage 2 - The Horeca Hub
    11:45h - 12:15h Talk Stage 2 - The Horeca Hub Free access
    12:15h
    Conference | The Horeca Hub

    Situation, Perspectives and Insights on Branded Restaurants in USA & Europe

    David Portalatin
    David Portalatin Circana Senior Vice President, Food Industry Advisor Speaker
    Edurne Uranga
    Edurne Uranga Circana Vice President Foodservice Europe Speaker

    2026-03-24 12:15 2026-03-24 13:00 Europe/Madrid Situation, Perspectives and Insights on Branded Restaurants in USA & Europe

    Analysis of the current state and outlook for branded foodservice in the U.S. and Europe, offering key insights on consumer trends, customer behavior, and growth opportunities in the sector.

    Talk Stage 2 - The Horeca Hub
    12:15h - 13:00h Talk Stage 2 - The Horeca Hub Free access
    13:00h
    Round Table | The Horeca Hub

    Evolution and Trends of Quick Service Restaurants

    Alexandre Simon
    Alexandre Simon Burger King France CEO Speaker
    João Almeida
    João Almeida KFC Iberia Market Leader Speaker
    Núria Moreno
    Núria Moreno Worldpanel by Numerator Global Director Out Of Home & Usage Moderador

    2026-03-24 13:00 2026-03-24 13:45 Europe/Madrid Evolution and Trends of Quick Service Restaurants

    Evolution and trends of quick service restaurant categories, comparing markets and contexts, and exploring how companies use consumer insights to guide strategic decisions and identify growth opportunities.

    Talk Stage 2 - The Horeca Hub
    13:00h - 13:45h Talk Stage 2 - The Horeca Hub Free access
    15:30h
    Round Table | The Horeca Hub

    Trends and Evolution of Organized Full Service Restaurant Market

    Jordi Pascual
    Jordi Pascual UDON Asian Food / Silicon Valles Inversions CEO and Co-Founder Speaker
    Luis Comas
    Luis Comas AmRest CEO Speaker
    Miguel Afán de Ribera
    Miguel Afán de Ribera Simon-Kutcher Partner Moderador

    2026-03-24 15:30 2026-03-24 16:15 Europe/Madrid Trends and Evolution of Organized Full Service Restaurant Market

    The full-service restaurant market adapts to changing customer behaviors, evolving experience expectations, and industry trends, identifying opportunities to innovate and enhance competitiveness.

    Talk Stage 2 - The Horeca Hub
    15:30h - 16:15h Talk Stage 2 - The Horeca Hub Free access
    16:15h
    Conference | The Horeca Hub

    Airports That Are Shopping Centers

    María José Cuenda
    María José Cuenda AENA General Commercial and Real Estate Director Speaker

    2026-03-24 16:15 2026-03-24 16:45 Europe/Madrid Airports That Are Shopping Centers

    Airports are enhancing their dining offerings to create more enjoyable and engaging experiences, making transit areas places where eating and drinking are part of the overall journey.

    Talk Stage 2 - The Horeca Hub
    16:15h - 16:45h Talk Stage 2 - The Horeca Hub Free access
    17:15h
    Conference | The Horeca Hub

    Coffee & Bakery

    Javier Romera
    Javier Romera elEconomista Deputy Editor Moderador
    Jordi Gallés
    Jordi Gallés Europastry Executive Chairman Speaker
    Loay Farhat
    Loay Farhat Food Quest Restaurant Management LLC Senior Group Supply Chain Manager Speaker

    2026-03-24 17:15 2026-03-24 18:00 Europe/Madrid Coffee & Bakery

    How this category is shaping the experience in branded restaurants. From morning coffee rituals to quick breaks and social moments, it shows how offerings are evolving to delight consumers, combine quality and convenience, and create memorable experiences across all moments of consumption.

    Talk Stage 2 - The Horeca Hub
    17:15h - 18:00h Talk Stage 2 - The Horeca Hub Free access
    Wed 25
    10:30h
    Conference | The Horeca Hub

    The Application of Artificial Intelligence in Branded Restaurants

    Silvia Leal
    Silvia Leal silvialeal.es Expert in Future Trends & Artificial Intelligence Speaker

    2026-03-25 10:30 2026-03-25 11:10 Europe/Madrid The Application of Artificial Intelligence in Branded Restaurants

    Artificial intelligence in organized restaurants is already here, yet its full potential remains untapped. Beyond digitalization, the present thrives on transformation, enhancing processes, improving customer experiences, and creating new business opportunities.

    Talk Stage 2 - The Horeca Hub
    10:30h - 11:10h Talk Stage 2 - The Horeca Hub Free access
    12:00h
    Conference | The Horeca Hub

    The New Status Symbol: Predictive Nutrition and Health for Eternal Youth

    Marius Robles
    Marius Robles Youngr Consultant, Futurist, Speaker, and Science Communicator Speaker

    2026-03-25 12:00 2026-03-25 12:35 Europe/Madrid The New Status Symbol: Predictive Nutrition and Health for Eternal Youth

    How nutrition and predictive health have become the new status symbol, boosting longevity, cognitive performance, and overall well-being.

    Talk Stage 2 - The Horeca Hub
    12:00h - 12:35h Talk Stage 2 - The Horeca Hub Free access
    12:35h
    Round Table | The Horeca Hub

    How to Grow Your Brand Internationally: Investment Funds and Restaurants

    Enrique Francia
    Enrique Francia Foodbox Executive Chairman Speaker
    Henry McGovern
    Henry McGovern McWin Co-founder Speaker
    José Arrellano
    José Arrellano Tower Brook Capital Powers Managing Director Speaker

    2026-03-25 12:35 2026-03-25 13:15 Europe/Madrid How to Grow Your Brand Internationally: Investment Funds and Restaurants

    How to scale a brand internationally, leveraging investor interest and growth strategies in the restaurant and hospitality sector. Enrique Francia (FoodBox), Henry McGovern (McWin Capital Partners) and José María Arellano (TowerBrook Capital Partners) will discuss strategies to scale foodservice brands internationally and the growing role of investment funds in the sector.

    Talk Stage 2 - The Horeca Hub
    12:35h - 13:15h Talk Stage 2 - The Horeca Hub Free access
    17:00h
    Conference | The Horeca Hub

    Closing remarks, thoughts and reflections from Imagine Foodservice Europe

    Borja Hernández de Alba
    Borja Hernández de Alba Restaurant Brands Europe / Marcas de Restauración CEO / President Speaker
    Josep Maria Vallsmadella
    Josep Maria Vallsmadella Grupo Ibersol Strategic Marketing Director Moderador
    Pere Taberner
    Pere Taberner Hostelco President Speaker

    2026-03-25 17:00 2026-03-25 17:45 Europe/Madrid Closing remarks, thoughts and reflections from Imagine Foodservice Europe

    Closing with the presidents of the organizations after two days full of experiences, data, and insights that drive decision-making.

    Talk Stage 2 - The Horeca Hub
    17:00h - 17:45h Talk Stage 2 - The Horeca Hub Free access
    Close